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Section 1: Who I am and why conversational copywriting is the future.
Changing times and attitudes have made a big difference to copywriting. (4:35)
Section 2: Conversational copywriting defined.
What exactly is “conversational copywriting”? (3:22)
This isn’t an entirely new idea... (6:53)
Section 3: Why conversational copywriting is the future of copywriting online
The web is a two-way medium... (7:33)
Section 4: Core attributes of conversational copy...
Conversational copy is written in your authentic voice. (8:32)
Share the customer’s side of the conversation. (3:44)
A great way to kick off a conversation is by asking questions. (7:23)
Section 5: The craft of writing conversational copy...
Less hype, and more dialogue. (8:45)
More on the craft of writing conversational copy... (6:37)
Section 6: It's about both WHAT you write and HOW you say it.
First, some examples of WHAT you say. (12:13)
Second, some examples of HOW you might say it. (10:01)
Section 7: How conversational copywriting drives the sale...
Introducing the Conversational Copywriting Framework. (2:50)
Start the conversation... (5:09)
Create desire and close the sale (5:44)
Section 8: The power of conversational copywriting lies in engaging people.
Achieving emotional connections through conversation (5:52)
Section 9: Wrapping it all up...
This is the future of selling online... (7:01)
Ongoing Bonus Materials (1:02)
Section 10: More bonus materials
What I wrote for the homework assignments
With conversational copywriting you communicate like a real person. (5:49)
How to introduce your clients to Conversational Copywriting. (5:04)
Is Conversational Copywriting a good fit for a company selling baby clothes? (3:52)
Developing an ear for conversational copy. (15:33)
Big Brian Case Study (7:19)
Web Content Optimization - 97-Page PDF version of the full course.
Achieving emotional connections through conversation
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